Social Media Guidelines
Be authentic, honest and genuine about your role with the Lee Health network when discussing company-related matters. It’s unacceptable to post fake reviews (favorable or unfavorable) of Lee Health, its patients, employees, physicians, other partners, or its competitors. Make it clear that your views are your own and not reflective of the organization with a simple disclaimer such as: Opinions shared are my own and do not reflect the views of my employer.
Protect the Patient
Don’t post personal health information—or anything, including photos—that may reveal a patient’s identity. Sometimes, even general statements about a patient can contain enough information for a community member to recognize the patient—therefore, violating the Health Insurance Portability and Accountability Act (HIPAA), state law and related Lee Health policies.
Respect Sensitive Information
Don’t make how we do business everyone else’s business—keep confidential or trade-secret information to yourself. Don’t post, email or text about it, just as you wouldn’t talk about it in person.
Uphold Job Performance
While at work, don’t let your time on social media sites or on your personal mobile phone interfere with your job duties. It’s OK to engage during break times or on your own time, but don’t let your participation negatively impact your work performance or the way you interact with patients.
Understand Violations of Use
Don’t use social networking sites, personal email or mobile messaging to transmit, receive, or store information regarding the Lee Health network, its employees or patients that is illegal, discriminatory, harassing, libelous, slanderous, proprietary and/or confidential, and/or protected under HIPAA.
Pause Before you Post
Be aware that anything you share is available on the World Wide Web—despite strict privacy settings. Please think before you post. If you wouldn’t wear it on a T-shirt, display it on a billboard, or place it on a sign in front of your house, then don’t post it.
Respect the Brand
Don’t use our organization’s logos, trademarks, proprietary graphics, photographs of locations or services or capture video or audio recordings without prior authorization from appropriate Marketing or Communications leadership.
Go Ahead, Engage!
We encourage you to use social media to connect with colleagues, network with peers, or hey, even ‘like’ one of our pages on Facebook! Just be sure you act in accordance with the Lee Health Social Media Policy—whether you’re at work or at home; on a Lee Health-hosted site or a non-hosted site; on the Internet or Intranet (IntraLee site).